The clothing company that has pretty much become the leading large brand for sustainable clothing production is now using some of their knowledge to help out the salmon industry in British Columbia, Canada.

What does Patagonia know about the fish business? Maybe just enough to change it for the better. Yvon Chouinard and people living in BC’s Skeena River watershed talk about selectively fishing the salmon that is smoked for Patagonia Provisions.


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